Let us handle your traffic – the results speak for themselves.
We at mobiclicks are a group of passionate and pioneering mobile professionals.
Our aim is to please the customer by providing world class service and ROI on campaigns.
Idea: We use our grey matter in a totally different way, coming up with creative that is not just inspiring, but that also ensures optimal ROI.
Objective: We think how our idea is best used and set out our client's objectvies, whether they be competition elements or straightforward brand awareness. Media planning and buying: Our creative, insightful account managers(don't tell them we said that! They'll get big heads1) think about the bestway to place your campaign on the most suitable mobile platforms to ensure optimal results.
Design and development: Our favourite! There is where the little idea we had gets hammered, sawed and moulded into shape to suit your needs.
Test: We test, test and test some more, ensuring yoru campaign is so close to perfection. It practically drags consumers by their hair.
Launch: We know that launch day is important.we'll make sure it goes smoothly.
Optimization: We ensure daily optimization after launch. Optimization is our specialty as we have years experience in this field.
A little input, a lot of return
We know that it is important for clients to target the right people in the right way for the right return. That’s why we effectively give our clients control of how much they need to spend and eliminating wastage by deciding when they want to pause campaigns.
One way or another
It’s all about ROI. Choose the correct campaign for you, whether it’s buying inventory on a CPC (cost-per-click) or CPM (cost-per-thousand) basis, as well as CPA (cost per acquisition) and CPL (cost per lead). All are effective, it’s a simple choice of which suits your campaign goals best.
Who’s there?
It’s me, the buyer. Every consumer is looking for something very different to the last one, so as a company, you need to ensure that the right people are seeing your campaigns and responding to them. How do we do that? We give you the choice of category, handset model, service provider, location and demographic. In this way, your message reaches your audience through the correct channels.
Do it with flair
Do you remember any commercial that you saw and thought, well, I neither like or dislike it? Of course not, because advertising is all about giving people something to remember, and we do that by making the feel. Emotions help your audience connect with your brand and with our designers creating bright and catchy banners, you will see a dramatic effect.
The bigger the better
Mobiclicks gives its clients the opportunity to buy mobile traffic on a large scale, giving clients the chance to increase their audience spectrum and target more consumers, more effectively. Aggregation is our ‘middle name’ and it’s what makes us unique. We aggregate across every mobile platform, to ensure the campaign achieves the broad-spectrum results needed.
Whatever you need
Our account liaisons have a depth of experience in the media field and we are committed to ensuring our clients feel valued, taken care of and that they are given the maximum service and product possible.
| Facebook IPO Raises The Question: Will Facebook Adapt to Mobile, or will Mobile Adapt to Facebook? Yesterday Facebook’s IPO valued the company at over $100 billion, the third largest IPO is US history. Now that Facebook is a publicly traded company, there has been a lot of analysis about Facebook’s business prospects. With an increasing percentage of people accessing Facebook over mobile, and with advertising being the majority of Facebook’s revenues, [...] |
| Apps World Europe 2012 2 to 3 October, 2012London, UK Apps World brings together app Developers, MNOs, Marketing Managers and Tech Providers to address the challenges of delivery, development and design of apps across multiple platforms. |
| MLOVE Confestival 2012 27 to 29 June, 2012 Berlin, GermanThe The MLOVE ConFestival brings together CEOs, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. |
| UbiQ - Digital Entertainment Showcase 18 to 19 June, 2012 Paris, France A two day international showcase (conference + exhibition) to spotlight the best of digital entertainment content creation, applications, solutions and strategy innovations to engage with audiences across multiple platforms: Internet, Mobile, IPTV, Connected TV, Tablets and Social Media. |
| Augmented Reality Transforms WalmartInto Super Hero Playground As part of the US launch of Marvel’s The Avengers in cinemas, the promoters have teamed up with Walmart in order to offer Walmart shoppers access to a super hero Augmented Reality game. |
| Less Than A Third Of Online Retailers Have Tablet Optimized Sites A recent report entitled, Mobile & Tablet e-Commerce: Is anyone really ready?, has found that less than a third of online retailers has a Tablet optimized shopping experience available for their customers. The report by Zmags, a rich media mobile and social merchandising provider, found that of the top 100 internet shopping sites, most were [...] |
| Buzz City Teams Up With Academics To Prevent Click Fraud Mobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online. The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks - either manually, or through the use of specially [...] |
| Apple Makes iAD More Attractive, Increases Payout To Developers Apple has increased the revenue given to developers who use the company’s iAd mobile network, in an attempt to increase usage of the struggling business. Developers will now receive 70% of the revenue generated by ads on their apps, up from 60% before. |
We have an online influence in the following countries:
Argentina
Australia
Austria
Brazil
Canada
China
France
Germany
India
Ireland
Kenya
Nigeria
Portugal
Russia
South Africa
Spain
Tanzania
UK
USA
Case Study 1: Axe Jet
The brief:
Promote awareness: New Axe Jet campaign
Get Mobile users to interact with the Brand
Generate a database of users
Design a Landing Page
Drive traffic to the site
The Result:
Impressions received: 3 389 553
Clicks received: 50 000
CTR: 1.4%
Hits: 119 734 (not unique)
Downloads: 22 642
Duration of the campaign: 2 weeks
Case Study 2: Revlon 24 Seven
The brief:
• Promote awareness of Revlon 24 Seven male deodorant.
• Users entered competition to be the next ‘Revlon 24 Seven face’.
The users had to upload an image of their selves on the mobi site.
• Drive traffic to Revlon 24 Seven Mobi site
• Get Mobile users to interact with the Brand
• Incentivised campaign with R250 000 in prizes.
The process:
Mobiclicks places banners across the servers that will best suite the brand or specific campaign requirements.
The banners are then served across thousands of wapsites.
The banners are created in 3 or 4 different sizes, so that regardless of the handset being used,
the banner would resize accordingly.
The result:
Impressions received: 666 463
Clicks received: 6 087
CTR: 1.46%
Duration of the campaign: 20 days
